Success Stories of Legend Kitchen – From a traditional company to online company

February 6th, 2010

Most of the companies nowadays do not like to change. However, as time evolved, changes needed in order to stay competitive. There are might be many changes that need to be considered, however choosing the correct change is crucial. It’s all started with the right change in Legend Kitchen.

Legend Kitchen is a company manufacturing built-in kitchen cabinets, wardrobe and cabinets. Started in the year of 1994, Legend Kitchen was a very tiny company with low capital and small office setup. They tried their best to supply kitchen setup at a very reasonable price to their customers. However, due to the cost of materials and staff were expensive at that time, their profit margin were very low at that time.

Economic crisis come in sudden in the 1997 had made things that were already hard harder. Realizing the fact that they cannot survive with this, they decided to restructure the company and moving all the production of materials in house by themselves. Besides, they also came out different methods of advertising that could attract more customers to them. Since then, they started to increase the capitals and also monthly expenditure. Even though they seem to be earning much, they are spending much as well. So, how about the profit?

Another economy crisis happened again in 2008, this time they knew but that they cannot afford to spend much but to choose the correct ones for spending. In this crucial time, Legend Kitchen meet-up with Locus-T team. Locus-T team brings them a great change, by providing them with low investment advertising method, yet maximize the profit margin.

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5 Web design strategies

December 23rd, 2009

Website is becoming more important and significant for Malaysian businesses nowadays. Website is the foundation of online marketing strategies.

How to have a great website? Below are 5 strategies you must have in order to have a good-looking and practical website.

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How much is your website worth?

October 13th, 2009

In past years, when our consultants went out and talk about websites implementation, the responses of most people were, “My business nature no need website” and “Website? For what? No use punya!”. These types of mindsets have slowly changed, and we are getting more inquiries about website implementation. Businesses nowadays do not see their websites as their liabilities, but as assets. The function of website has evolved from informative tool to marketing tool. From the marketing perspective, website plays a direct role in helping companies to compete.

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Website for your business

September 24th, 2009

Having a website business is considered as quite common in Malaysia. A website is an inexpensive marketing and advertising tool to develop your business into the online market world. It is your unique identity for your business in the digital world. We all know that first impression is very important, and your website is the only first impression of your business for millions and millions of web surfers. However, it doesn’t mean that every website is quality website.

Web design does not function to deliver information alone, but to add value to the viewers’ experience so that they feel that they acquire what they want by visiting your website.

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