Social Media Marketing – Facebook?
I met a client who believes strongly in internet marketing. When Locus-T proposed social media marketing to this particular client to enhance the company’s online marketing effort, they are acceptance to the idea. There is only one thing that they do not want: a Facebook page. The main reason? The company does not want anyone to write bad things on a platform that they created themselves. For them, this action is equivalent to setting a trap for themselves.
They are thinking: People can say whatever they want at forums and portals, but we cannot control this. After all, the forums and portals are not mine. Why should we make our own platform to let people complaint about my products or services and spread rumours about me?
Now, let us see why a company or website should have a Facebook page.
Continue reading » Filed under Social Media, Social Media Marketing (SMM), Social Media Optimization (SMO) | Comment (0)
SEO, SMM Training at Locus-T Online
December is a short working month, not only for us in Locus-T Online but for most Malaysians. It is a coincidence that all public holidays fall on Fridays. To begin with, the coming Friday is Selangor Sultan’s birthday (11 December 2009), followed by Awal Muharam (18 December 2009), and finally, 25 December – Christmas.
Filed under Locus-T Online Team, Social Media Marketing (SMM), Social Media Optimization (SMO) | Comment (1)Facebook hits 350 million users
Facebook has just reached 350 million users in December 2009, and will be soon making some changes to serve the Facebook community better.
In an open letter from Facebook founder Mark Zuckerberg to all Facebook users, Mark Zuckerberg revealed the upcoming changes to Facebook. The changes to the website will include removing the current regional networks. It is said that some regional networks are overloaded with members, and users of the particular network will share their information with all other users in the same network. For example, if I am in “Malaysia†network, and I allow my profile to be viewed by “Only Friends and Networkâ€, my friends and EVERYONE in “Malaysia†network can see my information. No wonder Facebook wants to remove the regional networks. Continue reading »
Filed under Current affairs, Social Media, Tech News Update | Comments OffSocial Media for B2B
Most of the times when our consultants go out to meet prospects regarding social media marketing (SMM), the first thing to come in their mind is that they are able to sell to all of their fans or followers in their network. There are many myths and misconception of social media and we have posted a blog post on Social Media Myths.
The other main concern faced by businesses, especially B2B companies is that the target markets do not use social media. This is also indeed a constraint and obstacle that B2B companies need to face when planning to implement social media into their marketing strategies.
B2B companies will thought that their customers are not on Facebook. Give it another thought: aren’t B2B customers also individuals? According to Facebook, there are more than 300 million active users, and the fastest growing demographic is those 35 years old and older. This statistics should be a justification of why B2B companies also need to have social media.
“My customers are not on social media – why should I?â€
Filed under Social Media, Social Media Marketing (SMM), Social Media Optimization (SMO) | Comments (3)Brilliant Facebook Campaign – IKEA
Running a Facebook campaign is not just about setting up a Facebook page for your business, and then leaves it automated. Many big brands are implementing social media as a direct mechanism to connect with customers. It is always easier said than done, and there are many things to consider and to be done when running a Facebook campaign.
Filed under Social Media, Social Media Marketing (SMM), Social Media Optimization (SMO) | Comments (3)
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