SEO, SMM Training at Locus-T Online

December 5th, 2009

December is a short working month, not only for us in Locus-T Online but for most Malaysians. It is a coincidence that all public holidays fall on Fridays. To begin with, the coming Friday is Selangor Sultan’s birthday (11 December 2009), followed by Awal Muharam (18 December 2009), and finally, 25 December – Christmas.

Continue reading »

Social Media for B2B

November 30th, 2009

Socia Media for B2B

Most of the times when our consultants go out to meet prospects regarding social media marketing (SMM), the first thing to come in their mind is that they are able to sell to all of their fans or followers in their network. There are many myths and misconception of social media and we have posted a blog post on Social Media Myths.

The other main concern faced by businesses, especially B2B companies is that the target markets do not use social media. This is also indeed a constraint and obstacle that B2B companies need to face when planning to implement social media into their marketing strategies.

B2B companies will thought that their customers are not on Facebook. Give it another thought: aren’t B2B customers also individuals? According to Facebook, there are more than 300 million active users, and the fastest growing demographic is those 35 years old and older. This statistics should be a justification of why B2B companies also need to have social media.

“My customers are not on social media – why should I?”

Continue reading »

Social Media Marketing Myths

November 23rd, 2009

Many things are said about Social Media Marketing (SMM). Here are some myths that are usually thought about social media marketing:-

1. Social media is free
Everyone loves free things. There are many tools available to implement social media such as Wordpress (blog), Facebook (social networking site), YouTube (video sharing site), Twitter (micro-blogging site), and del.icio.us (bookmarking site). Although the cost of social media is low, but the investment in time, effort and resources is relatively high. For example, a company needs to have a dedicated employee such as “social media officer” to implement and operate social media programs. Social media is not only about setting up a few accounts, and try to automat them. To carry out social media well and properly, social media takes time and money.
Continue reading »

Ong Tee Keat with Social Media

October 16th, 2009

Datuk Seri Ong Tee Keat, President of Malaysia Chinese Association did a good work again. Not because of he remains his seat as the President of the Party after 10/10 EGM, but it is because he starts to fully apply social media marketing to create Online Branding! It is the way to create an online presence!

Continue reading »

Social media – optimized?

September 11th, 2009

Most of us, Malaysians have heard of SEO, which a website is optimized so that more traffic is attracted from search engines. With the evolution of Web 2.0 from Web 1.0, SMO is becoming important practice for website optimization. SMO stands for Social Media Optimization. SMO is a process of exposing your business through social media and online community website. Social media refers to various activities that integrate technology, social interaction, and construction of words, pictures, videos, and audio. When most of us heard of social media, the first things come to mind are blogs, Youtube, Facebook, Twitter, Wikipedia, and Flickr. However, social media does not limited to these few applications. There are numerous social media software applications that can be used for Social Media Optimization (SMO).

Continue reading »