Social Media Marketing – Facebook?

February 12th, 2010

I met a client who believes strongly in internet marketing. When Locus-T proposed social media marketing to this particular client to enhance the company’s online marketing effort, they are acceptance to the idea. There is only one thing that they do not want: a Facebook page. The main reason? The company does not want anyone to write bad things on a platform that they created themselves. For them, this action is equivalent to setting a trap for themselves.

They are thinking: People can say whatever they want at forums and portals, but we cannot control this. After all, the forums and portals are not mine. Why should we make our own platform to let people complaint about my products or services and spread rumours about me?

Now, let us see why a company or website should have a Facebook page.

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SEO, SMM Training at Locus-T Online

December 5th, 2009

December is a short working month, not only for us in Locus-T Online but for most Malaysians. It is a coincidence that all public holidays fall on Fridays. To begin with, the coming Friday is Selangor Sultan’s birthday (11 December 2009), followed by Awal Muharam (18 December 2009), and finally, 25 December – Christmas.

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Social Media for B2B

November 30th, 2009

Socia Media for B2B

Most of the times when our consultants go out to meet prospects regarding social media marketing (SMM), the first thing to come in their mind is that they are able to sell to all of their fans or followers in their network. There are many myths and misconception of social media and we have posted a blog post on Social Media Myths.

The other main concern faced by businesses, especially B2B companies is that the target markets do not use social media. This is also indeed a constraint and obstacle that B2B companies need to face when planning to implement social media into their marketing strategies.

B2B companies will thought that their customers are not on Facebook. Give it another thought: aren’t B2B customers also individuals? According to Facebook, there are more than 300 million active users, and the fastest growing demographic is those 35 years old and older. This statistics should be a justification of why B2B companies also need to have social media.

“My customers are not on social media – why should I?”

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Brilliant Facebook Campaign – IKEA

November 26th, 2009

Running a Facebook campaign is not just about setting up a Facebook page for your business, and then leaves it automated. Many big brands are implementing social media as a direct mechanism to connect with customers. It is always easier said than done, and there are many things to consider and to be done when running a Facebook campaign.

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Ong Tee Keat with Social Media

October 16th, 2009

Datuk Seri Ong Tee Keat, President of Malaysia Chinese Association did a good work again. Not because of he remains his seat as the President of the Party after 10/10 EGM, but it is because he starts to fully apply social media marketing to create Online Branding! It is the way to create an online presence!

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