Google real-time search is live

December 8th, 2009

Searching on the internet is considered to be part and parcel of information acquirement for most people. Naturally, search is the starting point to find more information, regardless from international sites or local sites. Google always “strive to bring you the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of device you use to assess it”.

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SEO, SMM Training at Locus-T Online

December 5th, 2009

December is a short working month, not only for us in Locus-T Online but for most Malaysians. It is a coincidence that all public holidays fall on Fridays. To begin with, the coming Friday is Selangor Sultan’s birthday (11 December 2009), followed by Awal Muharam (18 December 2009), and finally, 25 December – Christmas.

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Facebook hits 350 million users

December 3rd, 2009

Facebook has just reached 350 million users in December 2009, and will be soon making some changes to serve the Facebook community better.

In an open letter from Facebook founder Mark Zuckerberg to all Facebook users, Mark Zuckerberg revealed the upcoming changes to Facebook. The changes to the website will include removing the current regional networks. It is said that some regional networks are overloaded with members, and users of the particular network will share their information with all other users in the same network. For example, if I am in “Malaysia” network, and I allow my profile to be viewed by “Only Friends and Network”, my friends and EVERYONE in “Malaysia” network can see my information. No wonder Facebook wants to remove the regional networks. Continue reading »

Social Media for B2B

November 30th, 2009

Socia Media for B2B

Most of the times when our consultants go out to meet prospects regarding social media marketing (SMM), the first thing to come in their mind is that they are able to sell to all of their fans or followers in their network. There are many myths and misconception of social media and we have posted a blog post on Social Media Myths.

The other main concern faced by businesses, especially B2B companies is that the target markets do not use social media. This is also indeed a constraint and obstacle that B2B companies need to face when planning to implement social media into their marketing strategies.

B2B companies will thought that their customers are not on Facebook. Give it another thought: aren’t B2B customers also individuals? According to Facebook, there are more than 300 million active users, and the fastest growing demographic is those 35 years old and older. This statistics should be a justification of why B2B companies also need to have social media.

“My customers are not on social media – why should I?”

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Brilliant Facebook Campaign – IKEA

November 26th, 2009

Running a Facebook campaign is not just about setting up a Facebook page for your business, and then leaves it automated. Many big brands are implementing social media as a direct mechanism to connect with customers. It is always easier said than done, and there are many things to consider and to be done when running a Facebook campaign.

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