Pay-Per-Click Strategies to learn about Search Engine Traffic

November 18th, 2009

PPC or Google Adwords

Although the pay-per-click (PPC) ad market continues to mature, Malaysia has yet to catch up. Most of Malaysians are still skeptical about spending on online marketing.

All of our clients see positive results with implementation of SEO. Most of our clients are satisfied with the result of SEO alone. For us, SEO is always a “sure” and “must” thing. In addition of that, we actually strongly recommend running a PPC Campaign in conjunction wit SEO. PPC absolutely fits into internet marketing strategy, as it can test your keywords.  PPC campaign’s result can be seen immediately. If the PPC campaign becomes monetarily successful immediately, that’s a bonus. But IF the PPC campaign does not yield immediate monetary result, I can ensure you that the information that we can get on search engine traffic is PRICELESS.

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#10 Internet Marketing Strategies

October 23rd, 2009

internet-marketing

Everyone knows Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products.

But, if you are just beginning your online marketing strategy, how to go for it?

Below the top 10 list below will get you started on a plan that has worked for many: -
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No budget for Online Advertising

October 19th, 2009

online_advertising

With the global financial downturn, many companies are cutting their budget for online advertising budgets. The issue that customers are most concerned with is the advertising budget. Recently, as web consultant, I always go out to meet clients to consult them on budgets reallocation for A&P programs.

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How much is your website worth?

October 13th, 2009

In past years, when our consultants went out and talk about websites implementation, the responses of most people were, “My business nature no need website” and “Website? For what? No use punya!”. These types of mindsets have slowly changed, and we are getting more inquiries about website implementation. Businesses nowadays do not see their websites as their liabilities, but as assets. The function of website has evolved from informative tool to marketing tool. From the marketing perspective, website plays a direct role in helping companies to compete.

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Search Engine Optimization (SEO)

September 10th, 2009

 

Having excellent products or services does not mean a thing unless your potential customers can find you. A study conducted JupiterResearch anticipates that by 2011, 22 percent of the Earth’s population will surf the Internet regularly. As per today, members of Generation Y, also known as The Millennial Generation regularly search information via various search engines. There is over million of searches conducted using search engines daily. With the huge number of competitors (whether is related or non-related to your business) competing for your potential customers’ attention, how do you emerge above them and grab the market share? By exposing your business on the Internet using SEO, actually you are putting your business at your potential customers’ fingertips; when they are looking for your kind for products or services.

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