Google Adwords Local Payment for Malaysia

March 8th, 2010


Malaysians using Google AdWords can now pay for the campaign charges through online banking. Online banking or online payment is a boom in Malaysia market compared to online credit card payment. Most Malaysians would prefer to transfer money online as compared to submitting their credit card information online.

Google has launched a local form of payment for its Adwords customers in Malaysia and new and existing Adwords customers can now pay through online banking via MEPS FPX, a real-time online interbank payment gateway operated by Malaysian Electronic Payment System. Previously, campaign payment can only be made by using credit card. For those who do not have a credit card, they could only pay using international bank transfers which consume time and take over 10 days to complete. With MEPS FPX, AdWords customers can pay through online banking anytime, anywhere with their account credited the next business day.

The six local banks participating in MEPS FPX are Bank Islam, CIMB Bank, Hong Leong Bank, Maybank, Public Bank and RHB Bank.  Google AdWords is a cost-effective search engine marketing platform that helps companies of all sizes find new customers in Malaysia and around the world.

Google hopes to further penetrate Malaysia’s SME market. SME magazine reported:

According to the 2008 SME Annual Report, SME Corp, there are 598,000 SMEs in Malaysia which makes up 99.2% of all businesses in the country. Over 100,000 SMEs have websites and Google is keen to convert more of these companies into AdWords customers.

“Many of our AdWords customers are SMEs who may not have a credit card or may not be comfortable using a credit card for online transactions,” Derek Callow, head of marketing for Google SE Asia, said. He added, “SMEs are an important part of the local economy, so we are happy to support them with another useful service to leverage the Internet to find new customers and grow their businesses.”

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