Success Stories of Legend Kitchen – From a traditional company to online company
Most of the companies nowadays do not like to change. However, as time evolved, changes needed in order to stay competitive. There are might be many changes that need to be considered, however choosing the correct change is crucial. It’s all started with the right change in Legend Kitchen.
Legend Kitchen is a company manufacturing built-in kitchen cabinets, wardrobe and cabinets. Started in the year of 1994, Legend Kitchen was a very tiny company with low capital and small office setup. They tried their best to supply kitchen setup at a very reasonable price to their customers. However, due to the cost of materials and staff were expensive at that time, their profit margin were very low at that time.
Economic crisis come in sudden in the 1997 had made things that were already hard harder. Realizing the fact that they cannot survive with this, they decided to restructure the company and moving all the production of materials in house by themselves. Besides, they also came out different methods of advertising that could attract more customers to them. Since then, they started to increase the capitals and also monthly expenditure. Even though they seem to be earning much, they are spending much as well. So, how about the profit?
Another economy crisis happened again in 2008, this time they knew but that they cannot afford to spend much but to choose the correct ones for spending. In this crucial time, Legend Kitchen meet-up with Locus-T team. Locus-T team brings them a great change, by providing them with low investment advertising method, yet maximize the profit margin.
Locus-T introducing 3 in 1 package for them, which are Website Design, E-commerce and Pay per click (PPC). This 3 in 1 package have brought them a power to fly in the year 2008, at a time where many businesses close down, but they were receiving more enquiries and orders. Â Right after 3 in 1 method was implemented, Legend Kitchen received 10,000 unique visitors in that month to their website which lead them to acquire 400k of sales! Business continues to grow steadily since then and miracles do happened to them.
Google Analytics Statistics of Legend Kitchen website from December 2009 to January 2010.
New look of Legend Kitchen website, www.legendkitchen.com
Legend Kitchen is currently running a website launching promotion with 40% discount on packages. Only 10 sets offered for each promotion package. February promotion for Legend Kitchen 50% discount for High Gloss Kitchen Cabinet.
This month promotion
As a conclusion, it doesn’t matter how difficult your company situation is; what is important is that you have chosen the right change! Change is not necessarily bad for organisation, despite the fact that everyone is resistant to change.
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