Social Media Marketing – Facebook?

February 12th, 2010

I met a client who believes strongly in internet marketing. When Locus-T proposed social media marketing to this particular client to enhance the company’s online marketing effort, they are acceptance to the idea. There is only one thing that they do not want: a Facebook page. The main reason? The company does not want anyone to write bad things on a platform that they created themselves. For them, this action is equivalent to setting a trap for themselves.

They are thinking: People can say whatever they want at forums and portals, but we cannot control this. After all, the forums and portals are not mine. Why should we make our own platform to let people complaint about my products or services and spread rumours about me?

Now, let us see why a company or website should have a Facebook page.

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Success Stories of Legend Kitchen – From a traditional company to online company

February 6th, 2010

Most of the companies nowadays do not like to change. However, as time evolved, changes needed in order to stay competitive. There are might be many changes that need to be considered, however choosing the correct change is crucial. It’s all started with the right change in Legend Kitchen.

Legend Kitchen is a company manufacturing built-in kitchen cabinets, wardrobe and cabinets. Started in the year of 1994, Legend Kitchen was a very tiny company with low capital and small office setup. They tried their best to supply kitchen setup at a very reasonable price to their customers. However, due to the cost of materials and staff were expensive at that time, their profit margin were very low at that time.

Economic crisis come in sudden in the 1997 had made things that were already hard harder. Realizing the fact that they cannot survive with this, they decided to restructure the company and moving all the production of materials in house by themselves. Besides, they also came out different methods of advertising that could attract more customers to them. Since then, they started to increase the capitals and also monthly expenditure. Even though they seem to be earning much, they are spending much as well. So, how about the profit?

Another economy crisis happened again in 2008, this time they knew but that they cannot afford to spend much but to choose the correct ones for spending. In this crucial time, Legend Kitchen meet-up with Locus-T team. Locus-T team brings them a great change, by providing them with low investment advertising method, yet maximize the profit margin.

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