Pay-Per-Click Strategies to learn about Search Engine Traffic
Although the pay-per-click (PPC) ad market continues to mature, Malaysia has yet to catch up. Most of Malaysians are still skeptical about spending on online marketing.
All of our clients see positive results with implementation of SEO. Most of our clients are satisfied with the result of SEO alone. For us, SEO is always a “sure†and “must†thing. In addition of that, we actually strongly recommend running a PPC Campaign in conjunction wit SEO. PPC absolutely fits into internet marketing strategy, as it can test your keywords.  PPC campaign’s result can be seen immediately. If the PPC campaign becomes monetarily successful immediately, that’s a bonus. But IF the PPC campaign does not yield immediate monetary result, I can ensure you that the information that we can get on search engine traffic is PRICELESS.
A good pay per click campaign should revolve around the best keywords for your market, and suitable for your company, products or services. If you get a lot of click-throughs for a certain keyword, it is an indicator that you can attract traffic for that keyword. Once you have found the most click-throughs keywords, it is time to use them in your ads, and also for SEO.
The conversions (from clicks to procurements) are highly dependant on your landing page. Most of the landing pages for our clients are the website or product page. The success of online marketing is not solely depend on the advertising spending, but also the layout and purchasing environment of your landing page (in most cases, your website).
We deal with so many clients from different companies and industries. For us in Locus-T Online, it is a must for us to find the niche traffic keywords for our clients’ website. So again, should you run a PPC campaign at the same time as SEO? Yes, you should.
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