Social Media for B2B

November 30th, 2009

Socia Media for B2B

Most of the times when our consultants go out to meet prospects regarding social media marketing (SMM), the first thing to come in their mind is that they are able to sell to all of their fans or followers in their network. There are many myths and misconception of social media and we have posted a blog post on Social Media Myths.

The other main concern faced by businesses, especially B2B companies is that the target markets do not use social media. This is also indeed a constraint and obstacle that B2B companies need to face when planning to implement social media into their marketing strategies.

B2B companies will thought that their customers are not on Facebook. Give it another thought: aren’t B2B customers also individuals? According to Facebook, there are more than 300 million active users, and the fastest growing demographic is those 35 years old and older. This statistics should be a justification of why B2B companies also need to have social media.

“My customers are not on social media – why should I?”

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Brilliant Facebook Campaign – IKEA

November 26th, 2009

Running a Facebook campaign is not just about setting up a Facebook page for your business, and then leaves it automated. Many big brands are implementing social media as a direct mechanism to connect with customers. It is always easier said than done, and there are many things to consider and to be done when running a Facebook campaign.

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Microsoft and News Corp, Google out

November 25th, 2009

The traditional newspaper and media companies are feeling the threat of Internet and its distribution rate. The Internet has left many printers to find ways to make profit of their contents, which unfortunately, is available online for free. However, these companies are trying to restructure their business models to go in line with the web, some ventures into social media, and Rupert Murdoch opted to remove News Corp from Google. News Corp’s newspapers include the Times of London, The Sun, Wall Street Journal and the New York Post.

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Social Media Marketing Myths

November 23rd, 2009

Many things are said about Social Media Marketing (SMM). Here are some myths that are usually thought about social media marketing:-

1. Social media is free
Everyone loves free things. There are many tools available to implement social media such as Wordpress (blog), Facebook (social networking site), YouTube (video sharing site), Twitter (micro-blogging site), and del.icio.us (bookmarking site). Although the cost of social media is low, but the investment in time, effort and resources is relatively high. For example, a company needs to have a dedicated employee such as “social media officer” to implement and operate social media programs. Social media is not only about setting up a few accounts, and try to automat them. To carry out social media well and properly, social media takes time and money.
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Pay-Per-Click Strategies to learn about Search Engine Traffic

November 18th, 2009

PPC or Google Adwords

Although the pay-per-click (PPC) ad market continues to mature, Malaysia has yet to catch up. Most of Malaysians are still skeptical about spending on online marketing.

All of our clients see positive results with implementation of SEO. Most of our clients are satisfied with the result of SEO alone. For us, SEO is always a “sure” and “must” thing. In addition of that, we actually strongly recommend running a PPC Campaign in conjunction wit SEO. PPC absolutely fits into internet marketing strategy, as it can test your keywords.  PPC campaign’s result can be seen immediately. If the PPC campaign becomes monetarily successful immediately, that’s a bonus. But IF the PPC campaign does not yield immediate monetary result, I can ensure you that the information that we can get on search engine traffic is PRICELESS.

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