No budget for Online Advertising
With the global financial downturn, many companies are cutting their budget for online advertising budgets. The issue that customers are most concerned with is the advertising budget. Recently, as web consultant, I always go out to meet clients to consult them on budgets reallocation for A&P programs.
I always answer them the same answer:-
Online Advertising is no longer about who advertise the most, who has the biggest budgets or the slickest campaign – it’s about advertising smarter.
Half the money I spend on advertising is wasted, and the problem is I do not know which half
Lord Leverhulme 1851-1925, British founder of Unilever and philanthropist
The Web has more available tools to target audiences and measure performance than any other ad medium (eg. Magazine Ads, TV Commercial Ads, Banner Bunting, Billboard & etc…) on the planet. Use them, and help your consumers to reach you.
And, if you have not yet involved, you might be quickly falling behind.
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