Search providers battle

October 6th, 2009

It seems like the word “search” is already synonym with “Google”. Has Google become a generic word, or we rely more and more on search engines? Generation nowadays usually will rely on search engines to get information. In fact, apart from Google, there are many search engines available; such as Ask.com, Baidu, Bing, Cuil, Yahoo and many more.

On Wednesday, 29th July 2009, Microsoft and Yahoo search engines joined forces to take on Google. The merging of Yahoo and Microsoft’s newly launched MSN search engine, “Bing” is considered big news in the internet world. Everyone is interested to know about the market share of search engines.

A quick summary of the deal announced:
• The deal has a 10 year term.
• Yahoo! has agreed to use Microsoft search technology and paid search on the Yahoo! platform.
• Microsoft will pay Yahoo! an 88% commission on all revenues received on Yahoo! for the first 5 years.
• Yahoo! will maintain control of sales for advertising on Yahoo! and some portions of Microsoft.

Up to August 2009, Nielsen claims that Bing Search increases 22 percent month-over-month (M-O-M), making it the fastest growing search provider among the top 10. Shares of searches of Bing increased from 9.0 percent in July 2009 to 10.7 percent in August 2009. On the opposite, Yahoo! search provider has shown 4.2 percent of decrease in M-O-M growth. Dominant search provider, Google remains as number one with 7 billion searches and a 64.6 percent market share. “Searches” represent the total number of queries conducted at the provider.
Data provided by Nielsen as below:

Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)

Provider

Searches (000)

M-O-M % Growth Share of Searches
Total

10,812,734

2.90%

100.00%

Google Search

6,986,580

2.60%

64.60%

Yahoo! Search

1,726,060

-4.20%

16.00%

MSN/Windows Live/Bing Search

1,156,415

22.10%

10.70%

AOL Search

333,231

1.80%

3.10%

Ask.com Search

186,270

2.90%

1.70%

My Web Search

128,432

0.50%

1.20%

Comcast Search

50,328

-21.60%

0.50%

Yellow Pages Search

37,923

2.70%

0.40%

NexTag Search

31,830

0.40%

0.30%

Local.com Search

16,314

2.90%

0.20%

Source: Nielsen MegaView Search

Will Yahoo combined with Bing become as dominant as Google, or will Google continue on as the first choice of majority when it comes to search engine? What do you think?

Which search provider would you prefer?

Which Search Provider do you use most frequently?

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