Social media – optimized?

September 11th, 2009

Most of us, Malaysians have heard of SEO, which a website is optimized so that more traffic is attracted from search engines. With the evolution of Web 2.0 from Web 1.0, SMO is becoming important practice for website optimization. SMO stands for Social Media Optimization. SMO is a process of exposing your business through social media and online community website. Social media refers to various activities that integrate technology, social interaction, and construction of words, pictures, videos, and audio. When most of us heard of social media, the first things come to mind are blogs, Youtube, Facebook, Twitter, Wikipedia, and Flickr. However, social media does not limited to these few applications. There are numerous social media software applications that can be used for Social Media Optimization (SMO).

Some of us are using social media to connect to friends. Some use it for sharing information with their networks. Most of us think that social media is just an interaction tool, and some might view involvement with social media is a waste of time. Give it a thought; is social media as simple as you think? Social media can be used as a technique to viral marketing, where word of mouth is created through the use of social networking, blogs, video and photo sharing.

Start exposes your business with SMO today; and you will be amazed on how it helps your business. It is a way to boost your brand awareness and get more people to talk about it online. However, reputation management is very important. As businesses, we need to be aware of what the online community is saying about us, and prepare ourselves to engage in conversations. With the fast evolution of social media, online marketing strategy and practices must be constantly monitored and developed. Continue to build your brand, and we will take care of your online marketing campaigns.

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